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Marketing Nokia on the Internet to Students
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Business Marketing Case Study research papers
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This 26 page paper considers the role of the internet in order to assess if it is suited to the selling of Nokia mobile telephones and accessorises to a target market of students. The paper first looks at marketing on the internet and the potential market before considering the way in which the target market and the product fit in with e-marketing concepts and how that market can be accessed. This includes discussion of internet service providers, e-commerce solution and security issues as well as marketing. The recommendation is that the advantages outweigh the disadvantages and that the launch of a site should proceed with caution. The bibliography cites 20 sources.
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Pages:
26
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Filename:TS14_TEnokmar.rtf |
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Paper Title:
Marketing Nokia on the Internet to Students
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