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Marketing Plan, SWOT Analysis And Advertising/PR Strategy For A Major Title Company In The Las Vegas, Nevada Market
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10 pages in length. Entering the Las Vegas, Nevada title company market takes considerable business finesse and communication savvy, inasmuch as the "good old boy" barrier has significant experience thwarting those with lofty goals of developing new business with commercial realtors/developers by way of existing relationships. The Las Vegas market is unique in that its exponential growth over the last several years makes it a prime location for expanding the existing title company market; however, the prominent presence of the "good old boy" barrier makes it difficult to overcome the hurdles often constructed by such an established occupation. However, the ease with which this new title company will be able to coexist with commercial realtors/developers using established residential realtor/developer relationships is because of the need for a fresh approach to an industry that has long been governed by the "good old boy" network. Bibliography lists 4 sources.
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Pages:
10
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Filename:LM1_TLCTitleCo.rtf |
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Paper Title:
Marketing Plan, SWOT Analysis And Advertising/PR Strategy For A Major Title Company In The Las Vegas, Nevada Market
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