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Marketing Plan: Sweetwater Chocolate Bars and Cookies
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Consumer Behavior Articles research papers
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A 12 page paper providing a marketing plan for the launch of a high-end chocolate bar and cookies made from the same type of chocolate. The paper assesses the current situation, the marketing mix for the new line and the risk associated with the effort. Includes a short consumer survey. Bibliography lists 5 sources.
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Pages:
12
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Filename:CC6_KSmktgChocBars.rtf |
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Paper Title:
Marketing Plan: Sweetwater Chocolate Bars and Cookies
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