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Marketing Plan for California Financial Computing, Inc
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Consumer Behavior Articles research papers
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A 12 page paper discussing a software company's need for changing their marketing focus. The primary source of the success of the business has been their relationship with the savings and loans financial institutions in the state of California. Those institutions are quickly diminishing in number, however, as federal regulations prohibiting wide geographical coverage by mainstream banking have been relaxed and merger activity has increased to levels never before seen. The company believes that their continued success depends on their ability to also serve the more standard branch of banking, and sees the Year 2000 problem as an opportunity to aid their entry into that market. Bibliography lists 10 sources. Mktgcal.wpd.
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Pages:
12
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Filename:D0_Mktgcal.doc |
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Paper Title:
Marketing Plan for California Financial Computing, Inc
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