|
|
 |
|
|
Marketing Plan for the Cutty Sark
|
|
|
|
|
|
|
|
|
|
The following document can be e-mailed to you TODAY! |
|
Business Marketing Case Study research papers
|
|
|
|
|
|
 |
|
[
send me this term paper
] |
|
This 16 page paper outlines a marketing plan for an aging British tourist attraction located at Greenwich. The Cutty Sark is a well known tourist attraction, but it is also one in need of renovation which is going to cost £8 million. With little government help the Cutty Sark needs to be marketed in such as way that these funds can be raised. This paper analyses the macro and micro environment using a PEST and a SWOT analysis which includes a look a the competition as well as the more general factors, such as the impact of September the 11th. The paper then looks at how this information can be used to develop a marketing plan which includes the development of product expansion and market expansion with new events and products and new markets targeted. The bibliography cites 14 sources.
|
|
Pages:
16
|
|
Filename:TS14_TEcuttys.rtf |
|
Paper Title:
Marketing Plan for the Cutty Sark
|
|
Is this paper the one?
Click Here to Order It Now
Not sure if this paper is right for you, return back to Business Marketing Case Study Paper Search
|
|
|
If you still can't locate an Essay or Term Paper on your topic,
one of our professional writers can assist you with a Brand New
model Term Paper or Essay written specifically on your topic
as quickly as TODAY! |
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|