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Marketing Questions
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Consumer Behavior Articles research papers
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send me this term paper
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A 6 page paper answering four questions about customer relationships. Questions include as topics customer value; six buyer-readiness stages; and three steps in building customer relationships. Another question asks which is preferable: sound strategy with poor implementation or mediocre strategy with excellent implementation. The paper maintains that excellent strategy is always preferable, that implementation is much easier to change and risks less loss of market share. Bibliography lists 8 sources.
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Pages:
6
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Filename:CC6_KSmktCRMmgmt.rtf |
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Paper Title:
Marketing Questions
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