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Marketing Services
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The following document can be e-mailed to you TODAY! |
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Consumer Behavior Articles research papers
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send me this term paper
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A 3 page paper discussing differences in marketing services and
marketing products. Some services, such as computer repair and home maintenance, are purely
service. Other services, such as pizza delivery, are disguised as being product-oriented but in fact
are providing a service that often is more valuable to the customer than is the product on which
that service is delivered. Any service company needs to address the same "four Ps" in marketing
that product-oriented companies must use. Price, product, place and promotion all are integral to
the successful marketing of services. In the end, the "product" of a service organization is a
satisfied customer. Bibliography lists 3 sources.
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Pages:
3
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Filename:CC6_KSmktgService.wps |
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Paper Title:
Marketing Services
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