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Marketing Services at McDonald's
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Consumer Behavior Articles research papers
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send me this term paper
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An 8 page paper discussing McDonald's marketing
approaches. Television advertising will have a place at McDonald's likely forever, but it is losing
importance in its ability to reach customers. Marketing is becoming much more dependent on
meeting customer needs, which should lead to greater customer satisfaction. One of the most
consistent customer complaints is McDonald's lack of responsiveness, and it would seem that the
company finally has realized the nature of that complaint. Bibliography lists 6 sources.
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Pages:
8
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Filename:CC6_KSmktgServic.wps |
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Paper Title:
Marketing Services at McDonald's
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