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Marketing Soft Drinks
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Consumer Behavior Articles research papers
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An 8 page paper discussing soft drink marketing. Now as never before, marketers are charged with knowing who their customers are, what they want for themselves and what they are willing to do to get it. Successful marketers need to closely examine what makes consumers behave in the way that they do. The purpose here is to list determinants of consumer behaviors of which marketers need to be aware, and discuss changes that have occurred in the soft drink markets of Asia. Bibliography lists 9 sources.
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Pages:
8
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Filename:CC6_KSmktgSftDrnks.rtf |
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Paper Title:
Marketing Soft Drinks
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