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Marketing Strategies of Priceline.com
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Consumer Behavior Articles research papers
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A 12 page paper discussing this company's
marketing focus now that it has closed its gas and groceries sites. Priceline does have
options available to it, but continuing to withhold all customer choice likely is not a viable
one. Customer choice currently consists of either going to the Priceline website or not. If
Priceline attempts other merchandise forays, then it likely should focus on products with
higher margins than either gas or groceries could provide, or offer consumers more choice
or convenience of use. Bibliography lists 11 sources.
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Pages:
12
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Filename:CC6_KSpriceline.wps |
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Paper Title:
Marketing Strategies of Priceline.com
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