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Marketing Sunscreen In The Caribbean Common Market
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International Business Essay research papers
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A 10 page analysis of the market climate in Jamaica and the Bahamas for the introduction of a high-end sunscreen product. The tourist trade in the entire area is growing, and both countries are attracting visitors from areas that were formerly uncommon for the islands of the Caribbean, such as of the Western European nations of Great Britain and Germany. Aside from increased sales and increased exposure, the benefit of taking the product international via entry into the Caribbean market is the same growing numbers of Western European tourists and the likelihood of those tourists wanting our products available through other outlets closer to them. Bibliography lists 7 sources.
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Pages:
10
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Filename:D0_Sunscree.doc |
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Paper Title:
Marketing Sunscreen In The Caribbean Common Market
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