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Marketing Through the Product Lifecycle
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Consumer Behavior Articles research papers
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This 4 page paper considers how the marketing will change throughout the lifecycle of a product. The example of a battery operated hairdryer is used and the marketing of aspects such as product, price, promotion and distribution are traced though the stages of introduction, growth, maturity and decline. The bibliography cites 2 sources.
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Pages:
4
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Filename:TS14_TELifecmark.rtf |
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Paper Title:
Marketing Through the Product Lifecycle
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