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Marketing Toys at Wal-Mart
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Consumer Behavior Articles research papers
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A 5 page paper using a "USA Today" article to assess Wal-Mart's effect on the toy industry and on retailers focusing on toys. Toys 'R' Us has threatened to exit toys, and the industry is considering other channels that may be available to it if the toy retailer goes forward with that possibility. The paper discusses considerations in establishing prices and the use of loss leaders. Bibliography lists 3 sources.
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Pages:
5
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Filename:CC6_KSmktgToyWal-M.rtf |
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Paper Title:
Marketing Toys at Wal-Mart
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