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Marketing Traditional Chinese Medicine
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International Business Essay research papers
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A 9 page paper discussing the feasibility
of Good Health Hong Kong, manufacturer of formulations used in traditional Chinese medicine
and operator of traditional pharmacies, expanding to London, San Francisco, New York and
Sydney. The paper discusses the rise of the mainstream medical community in the US, the trend
toward increased patient involvement in their own health care and the growing interest in
traditional Chinese medicine formulations and techniques throughout the West. Australia is the
most liberal of the three nations; England's medical community is trying to honestly assess
traditional Chinese medicine; the medical community in the US continues to discount any value at
all. Increased patient involvement in the US provides a positive environment there. Bibliography
lists 6 sources.
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Pages:
9
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Filename:CC6_KSmktgChinMed.wps |
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Paper Title:
Marketing Traditional Chinese Medicine
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