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Marketing Trends in Singapore
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Consumer Behavior Articles research papers
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An 8 page paper discussing factors of which marketers must be aware when promoting their products and services in Singapore. The same rules of marketing necessary in any other mature economy apply to Singapore as well. The marketing mix, segmentation and knowledge of the customer all are operational. Likely the most important single factor of marketing in Singapore that marketers must heed is that the people and the economy are far more sophisticated than those of many of Singapore’s neighbors. Bibliography lists 11 sources.
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Pages:
8
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Filename:CC6_KSmktgSinga.rtf |
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Paper Title:
Marketing Trends in Singapore
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