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Marketing Z-Coil Shoes
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Consumer Behavior Articles research papers
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A 6 page SWOT analysis of marketing Z-Coil shoes, which place a coiled spring under the wearer’s heel. The paper concludes that the company should create an alliance with an industry group such as nurses, offering discounts from the high per-pair cost. The purpose of the discounts would be to place more pairs in use and to encourage word-of-mouth advertising. Bibliography lists 5 sources.
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Pages:
6
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Filename:CC6_KSmktgZcoil.rtf |
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Paper Title:
Marketing Z-Coil Shoes
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