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Marketing a New Music Album
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Consumer Behavior Articles research papers
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A 7 page paper discussing approaches that a new
artist can consider in marketing an independently-produced music album. Self-promoting
recorded music formerly was a matter of gaining radio air time for it. The rationale was that
listeners would create demand, record companies would see the error of their ways and then
offer lucrative contracts. Times and conditions have changed, and the Internet offers a wealth
of opportunity. The paper discusses taking advantage of download sites in providing samples,
as well as promoting the artist locally with intent to drive would-be purchasers to appropriate
websites. The industry is changing, and in ways most advantageous to the new artist.
Bibliography lists 13 sources.
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Pages:
7
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Filename:CC6_KSmktgMusic.wps |
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Paper Title:
Marketing a New Music Album
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