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Marketing and Advertising Books
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Consumer Behavior Articles research papers
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This 12 page paper reviews three books on marketing and advertising, summarises the main messages and consider the relevant of the books to a marketing student. The books reviewed are Ogilvy On Advertising by David Ogilvy, Fool-Proof marketing by Robert Bly and Selling the Wheel by Jeff Cox and Howard Stevens. The bibliography cites 3 sources.
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Pages:
12
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Filename:TS14_TEmkbook.rtf |
Paper Title:
Marketing and Advertising Books
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