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Marketing at Lloyd's TSB Private Banking

 
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Marketing at Lloyd's TSB Private Banking

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A 6 page paper discussing the high-end services available to this bank's wealthiest clients and the manner in which the bank markets those services. Some of the benefits available to wealthy clients are open to all account holders in other countries, such as a no-charge debit card linked to a cash account. Other services include asset management and broker services. The bank's valuable services truly are valuable, but it likely will need to adjust its marketing to the wealthy in order to continue to have success in attracting those customers. Bibliography lists 10 sources.
Pages: 6
Filename:CC6_KSLloydsTSB.wps
Paper Title: Marketing at Lloyd's TSB Private Banking
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