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Marketing at Lloyd's TSB Private Banking
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Consumer Behavior Articles research papers
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A 6 page paper discussing the
high-end services available to this bank's wealthiest clients and the manner in which the bank
markets those services. Some of the benefits available to wealthy clients are open to all
account holders in other countries, such as a no-charge debit card linked to a cash account.
Other services include asset management and broker services. The bank's valuable services
truly are valuable, but it likely will need to adjust its marketing to the wealthy in order to
continue to have success in attracting those customers. Bibliography lists 10 sources.
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Pages:
6
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Filename:CC6_KSLloydsTSB.wps |
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Paper Title:
Marketing at Lloyd's TSB Private Banking
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