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Marketing at Lunds Hotels
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Consumer Behavior Articles research papers
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A 10 page paper discussing ways that a small, regional
(and fictional) hotel chain can market itself to better compete with the world-wide chains nearby.
Larger chains have greater access to these technological advances, but smaller ones such as Lund
are better able to read customer desires and adapt practices to meet those needs. Lund's very size
is a point that marketers can exploit. Bibliography lists 12 sources.
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Pages:
10
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Filename:CC6_KShotelsMktg.wps |
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Paper Title:
Marketing at Lunds Hotels
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