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Marketing at McDonald’s in 2003
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Consumer Behavior Articles research papers
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A 10 page paper examining McDonald’s recent results in terms of marketing considerations. The paper uses Porter’s Five Forces, PEST Analysis and a SWOT Analysis to conclude that McDonald’s is long overdue in choosing to move along with the baby boomers that helped to create the business that now is in decline. The brand is strong, but it has come to carry a negative connotation in many respects in the past several years. The company needs to examine demographic data and begin concentrating its marketing toward older consumers and those of Hispanic origin. Bibliography lists 10 sources.
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Pages:
10
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Filename:CC6_KSmktgMcD2003.rtf |
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Paper Title:
Marketing at McDonald’s in 2003
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