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Marketing at Nike
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Consumer Behavior Articles research papers
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A 6 page paper discussing the maturing Nike. The company has
created several dedicated divisions, is paying more attention to women's involvement and has
introduced its Shox line retailing for $150. Growth has slowed, but Nike's stock price has risen as
it reorganizes itself in the form of the large company it is. The paper examines some of the
marketing challenges before the company. Bibliography lists 8 sources.
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Pages:
6
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Filename:CC6_KS-Nike2001.wps |
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Paper Title:
Marketing at Nike
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