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Marketing at Toys R Us
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Consumer Behavior Articles research papers
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A 5 page paper discussing the decline and current recovery of this pioneer of the “superstore” concept. Toys R Us still struggles, though it is far from unprofitable. It still posts net losses, but against gains in total revenues. The company seems to be on the right track to regain much of the ground it lost when retailing changed to the surprise of unprepared senior management. It seems that senior management has acknowledged its wakeup call and is acting on it. Bibliography lists 8 sources.
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Pages:
5
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Filename:CC6_KSmktgToysRUs.rtf |
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Paper Title:
Marketing at Toys R Us
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