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                                                                                    Marketing for Small Business and “Uncle Bob”
                                                                                
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                                                                                                Consumer Behavior Articles research papers
                                                                                                
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                                                                                            This 5 page report
is written as a letter to an uncle who owns a small manufacturing
enterprise that makes motors for domestic appliances.  “Uncle
Bob” has said that he thinks marketing concepts and theories are
just “mumbo-jumbo.”  This report highlights key marketing
concepts that are particularly important for a small business
such as Uncle Bob’s. Bibliography lists 5 sources.  
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                                                                                            Pages:
                                                                                            5
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                                                                                            Filename:D0_BWmumbo.wps | 
                                                                                     
                                                                                    
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                                                                                            Paper Title:
                                                                                            Marketing for Small Business and “Uncle Bob”
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