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Marketing in the Toy Industry
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Consumer Behavior Articles research papers
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A 6 page paper commenting on an article warning of the decline of Toys 'R' Us and what that decline likely means for the toy industry. Wal-Mart, Toys 'R' Us and Target account for 48 percent of the toy sales in the US, but they do not account for 52 percent of sales. The paper urges manufacturers to seek out other distribution channels, taking advantage of online opportunities in direct sales, retail sales and online auctions. Bibliography lists 3 sources.
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Pages:
6
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Filename:CC6_KSmktgToyInd.rtf |
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Paper Title:
Marketing in the Toy Industry
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