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Marketing the Automobile Association
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Consumer Behavior Articles research papers
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A 10 page paper discussing marketing issues for the United Kingdom’s Automobile Association (AA). This is a membership-based motoring organization that provides motorist assistance for any breakdown, and will provide customer service representatives that can identify customers’ immediate needs and suggest AA services that can meet those needs. The paper discusses the organization’s services and the marketing mix to suggest actions AA can take to identify customer wishes, thereby enhancing its competitive advantage. Bibliography lists 12 sources.
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Pages:
10
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Filename:CC6_KSmktgAutoUK.rtf |
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Paper Title:
Marketing the Automobile Association
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