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Marketing the Bold House Hotel

 
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Marketing the Bold House Hotel

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A 5 page paper discussing approaches to improving the occupancy rate of a 22-room hotel in rural England a few miles from the coast. The hotel has been neglected and is rather shabby. The new owners have invested their life savings into it and wish not to borrow large sums to refurbish it. The paper suggests contacting former customers, former business contacts and former London neighbors; expanding the bar to add a second pub to the small town; and making the conference room available to local public and private groups so that the hotel becomes a real part of the community. No sources listed.
Pages: 5
Filename:CC6_KSboldHouse.wps
Paper Title: Marketing the Bold House Hotel
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