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Marketing the Bold House Hotel
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Business Marketing Case Study research papers
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A 5 page paper discussing approaches to improving
the occupancy rate of a 22-room hotel in rural England a few miles from the coast. The
hotel has been neglected and is rather shabby. The new owners have invested their life
savings into it and wish not to borrow large sums to refurbish it. The paper suggests
contacting former customers, former business contacts and former London neighbors;
expanding the bar to add a second pub to the small town; and making the conference room
available to local public and private groups so that the hotel becomes a real part of the
community. No sources listed.
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Pages:
5
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Filename:CC6_KSboldHouse.wps |
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Paper Title:
Marketing the Bold House Hotel
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