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Marketing the Millennium Dome
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Business Marketing Case Study research papers
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A 5 page paper discussing the deficient marketing
of Britain's Millennium Dome. Amid claims that its marketing was elitist, senior management
persisted in shooting its own collective feet. It railed against negative press, but would not allow
the press to gain enough information even to write about the Dome. The attraction may never
have had hope of gaining 12 million visitors, but it is likely that the total could have been far
higher than 6 million had marketing been more competent. Bibliography lists 5 sources.
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Pages:
5
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Filename:CC6_KSmillDome.wps |
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Paper Title:
Marketing the Millennium Dome
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