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Marketing “Hogs” - Harley-Davidson’s Enduring Allure
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Consumer Behavior Articles research papers
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A 15 page paper examining marketing practices at this company and making recommendations for the future. With mergers and acquisitions and greater pressures to grow faster than ever, there are fewer numbers of truly old companies in the United States. Recently celebrating its 100th birthday, Harley-Davidson has avoided – though narrowly at times – becoming a statistic of a great American company that no longer exists. The purpose here is to answer questions about its marketing practices as it continues to build on its decades-old reputation and unique mystique. Bibliography lists 17 sources.
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Pages:
15
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Filename:CC6_KSmktgHogs.rtf |
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Paper Title:
Marketing “Hogs” - Harley-Davidson’s Enduring Allure
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