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Marketing “Trados” Translation
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Business Marketing Case Study research papers
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This 5 page report discusses the marketing strategy for an innovative company marketing translation software. “Trados” has demonstrated that it has the innovation and talent to develop products that fill the software needs (and wants) of a broad range of consumers. Therefore, it must develop and follow a clear and specific marketing strategy to assure that the product is the success they believe it can be. Trados must carefully research the market it most wants to reach and then determine how and why their product is the best match for
the members of that group. The first step for Trados is a total awareness of its former and future customers. Bibliography lists 8 sources.
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Pages:
5
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Filename:D0_BWtrados.wps |
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Paper Title:
Marketing “Trados” Translation
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