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Marks and Spencer
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Business Marketing Case Study research papers
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This 10 page paper looks at a company where there has been a problem and proposes a research project to assess the current situation if the problems are being over come. Using Marks and Spencer, the paper starts with some background information that is used to identify the problem. In this case it was a failure to adapt and change when the market changed. The paper outlines the way research may be undertaken, the methodology and tools required. The bibliography cites 13 sources.
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Pages:
10
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Filename:TS14_TEmrksprop.rtf |
Paper Title:
Marks and Spencer
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