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Marriott International
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Management Theories research papers
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This 16 page paper examines Marriott International, the global hotel chain. The paper uses a SWOT analysis, a financial analysis, looks at the marketing mix using the 7 P's and also looks at marketing strategies with tools such as product lifecycle, the Boston Consulting Group matrix, product stretch, and the product market scope matrix. The bibliography cites 8 sources.
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Pages:
16
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Filename:TS14_TEmarriotstrat.rtf |
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Paper Title:
Marriott International
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