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Marriott and Kotler: Success Story
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Philip Kotler describes a method of marketing management, which applies to the success of the Marriott marketing strategies that began in 1985 as reported by Steve Swartz. Kotler's method is based on customer satisfaction that also satisfies the corporate goals. Bibliography lists 5 sources. jvMariot.rtf
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Pages:
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Filename:D0_jvMariot.rtf |
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Paper Title:
Marriott and Kotler: Success Story
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