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McDonalds
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Business Marketing Case Study research papers
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send me this term paper
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This 17 page paper examines McDonalds, the well known fast food restaurant. The paper looks at the organizational systems and subsystems, the company's competitive advantage including a value chain analysis, the impact that McDonalds and other fast food companies have had on the beef industry and the manufacturing processes, the impact of globalization, franchising and the developing perception of fast food as unhealthy. The bibliography cites 8 sources.
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Pages:
17
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Filename:TS14_TEMcDonald1.rtf |
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Paper Title:
McDonalds
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