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Media Research Proposal
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Consumer Behavior Articles research papers
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A 3 page proposal to investigate whether broadcast advertising's use of cultural image is positive or negative, whether it expands knowledge of cultures or merely furthers common stereotypes. The expectation is that advertisements with limited points of reference to a specific culture will carry an overall negative message. We believe that there must be many references to culture for those references to become positive, and that limited references only serve to further stereotypes. Bibliography lists 6 sources.
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Pages:
3
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Filename:CC6_KSmktgResPropCurr.rtf |
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Paper Title:
Media Research Proposal
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