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Nestlé Refrigerated Foods
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Consumer Behavior Articles research papers
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A 19 page paper discussing Harvard Case 9-595-035, "Nestlé Refrigerated Foods: Contadina Pasta and Pizza." The paper assesses and analyzes the effectiveness of Nestlé's actions and market research in contemplating the launch of a fresh pizza for grocery store sales. The paper criticizes Nestlé for giving more attention to competitor Kraft than to improving its own processes, and for its failure to assess all costs involved in distributing a fresh product with a limited useful life. Bibliography lists 5 sources.
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Pages:
19
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Filename:CC6_KSNestlé.rtf |
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Paper Title:
Nestlé Refrigerated Foods
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