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Operating in a Changing Environment; Caterpillar and Cingular
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Companies face change all the time. This 5 page paper looks at two companies who have had to face challenges; Caterpillar and Cingular. Caterpillar faced a changing industry and had to adapt the way that they operated which resulted in some restructuring including the development and enhancement of the service divisions. Cingular operated in a maturing market it is highly competitive and undertook a strategy of acquisition. Each case is considered under 3 headings, the issues that the company faced, the response and a result. The bibliography cites 3 sources.
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Pages:
5
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Filename:TS14_TEcatcig.rtf |
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Paper Title:
Operating in a Changing Environment; Caterpillar and Cingular
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