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Outrageous Salesmanship
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Consumer Behavior Articles research papers
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A 5 page book report on 'Outrageous!: Unforgettable Service ... Guilt-Free Selling' by Scott Gross. This book takes a completely new look at the subject of salesmanship and illustrates, through the author's own experience, how being a salesperson can be a fun and profitable experience by implementing outrageous and fun into the work place. His illustrations and examples of his own success leave the reader wishing they could visit a store such as the ones he worked in. Gross stresses that hard sells are not the way to go to truly get the customer's attention and patronage. No additional sources cited.
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Pages:
5
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Filename:D0_Outsell.wps |
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Paper Title:
Outrageous Salesmanship
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