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PORTER, AAKER AND SUCCESSFUL STRATEGIES
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This 18-page paper is a tutorial that supports the thesis that Michael Porter's strategies of low cost and differentiation are useful for a company's success. In order to support the theory, the paper examines David Aaker's case study about auto manufacturer Saturn Corp. Also discussed is the definition of competitive advantage. Bibliography lists 3 sources.
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Pages:
18
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Filename:D0_MTporaak.rtf |
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Paper Title:
PORTER, AAKER AND SUCCESSFUL STRATEGIES
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