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PR For Marks and Spencer
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Management Theories research papers
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This 12 page paper looks at the UK retail firm Marks and Spencer's, their recent problems and consider show public relationships could be used to help enhance the stores image. The paper identifies the five main stakeholder groups and considers how messages can be framed to influence the opinions and perception of these groups. The bibliography cites 7 sources.
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Pages:
12
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Filename:TS14_TEmarksPR.rtf |
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Paper Title:
PR For Marks and Spencer
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