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Perrigo Company
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Business Marketing Case Study research papers
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This 18 page paper provides an overview of the current view of the Perrigo Company, the leader in no-brand over the counter drugs. This paper outlines the basic components of their management strategy and considers the implications through the use of a situational analysis. Bibliography lists 8 sources.
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Pages:
18
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Filename:MH11_MHperrig.wps |
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Paper Title:
Perrigo Company
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