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Pharmaceutical Maketing Ploys and Viagra vs. Levitra
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Business Marketing Case Study research papers
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A 12 page discussion of the marketing employed by GlaxoSmithKline and Pfizer in marketing these two popular drugs. This paper addresses the factors that determine marketing design and consumer purchasing behavior. The lack of information regarding potential adverse side effects in most of these ads is illuminated. Bibliography lists 6 sources.
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Pages:
12
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Filename:AM2_PPdrgMrktViagra.rtf |
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Paper Title:
Pharmaceutical Maketing Ploys and Viagra vs. Levitra
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