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Positioning Frigidaire
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Consumer Behavior Articles research papers
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A 4 page paper developing a positioning statement for this home appliance foundation brand. The paper concludes that Frigidaire should strive to retain and promote its image of quality and longevity. Its parent Electrolux needs to make Frigidaire more accessible, without placing it in the realm of the mass market. It needs to be positioned as an upgrade choice in new homes and as a step up in replacement choices, retaining its higher – but still accessible – price within its competitive range. Bibliography lists 5 sources.
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Pages:
4
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Filename:CC6_KSmktgFrigidaire.rtf |
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Paper Title:
Positioning Frigidaire
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