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Positioning and Target Market Analysis of Krispy Kreme Doughnuts Inc.
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Business Marketing Case Study research papers
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This 5 page paper is written in two parts. The first part defines the specific target markets of Krispy Kreme, using both detailed demographics and psychographics. The second part of the paper draws a perceptual map to help place the company in the most advantageous position. The bibliography cites 5 sources.
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Pages:
5
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Filename:TS14_TEKKrem1.rtf |
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Paper Title:
Positioning and Target Market Analysis of Krispy Kreme Doughnuts Inc.
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