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Positioning and the 4 P's
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Consumer Behavior Articles research papers
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This 4 page paper is written in two parts. The first part considers how position should be determined for a new product by looking at aspects such as the potential market, the resources and capabilities of the company and the lifecycle stage of the product. The second part of the paper looks at the 4 P's of product, price, placement and promotion then considers how these may be manipulated for a highly differentiated product. The bibliography cites 2 sources.
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Pages:
4
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Filename:TS14_TEpositn4.rtf |
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Paper Title:
Positioning and the 4 P's
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