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Power Tool Industry Forecasts
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Consumer Behavior Articles research papers
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A 3 page paper discussing forecasts for the power tool industry through 2009 and reviewing the websites of Black & Decker, Bosch, Makita and Porter-Cable to assess how these companies are using industry forecasts. Each of the companies' sites reveals the same overriding strategy, though focus falls into consumer and professional groups. Only Black & Decker overtly courts the consumer market, while Makita appears to be appealing to both the consumer and professional segments. Bosch and Porter-Cable direct their efforts to professionals, apparently to take advantage of the gains possible there while also attracting consumers striving to collect professional-grade brands. Each company's approach is in keeping with industry forecasts. Bibliography lists 8 sources.
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Pages:
3
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Filename:CC6_KSmgmtPowToolInd.rtf |
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Paper Title:
Power Tool Industry Forecasts
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