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Proctor and Gamble Case Study -- Increasing Marketing Expenditures
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Business Marketing Case Study research papers
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This 5 page
report discusses a Harvard Business School case study ( 9-584-047) related to Proctor
and Gamble and its decision to increase marketing expenditures on its light duty liquid
detergents. Bibliography lists only the case study as a source.
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Pages:
5
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Filename:D0_BWpgmktg.rtf |
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Paper Title:
Proctor and Gamble Case Study -- Increasing Marketing Expenditures
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