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Product Innovation at Advent Corporation
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The following document can be e-mailed to you TODAY! |
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Business Marketing Case Study research papers
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send me this term paper
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A 5 page paper discussing
Harvard Case Study 9-674-027 and product innovation. Advent is the company that made
the cassette tape the industry standard at a time when 8-track tapes were all the rage. Its
founder is the "hands on" sort who refuses to let managers and production workers have
any input. The case discusses the founder's wish to pursue big-screen TVs; the paper
recommends that he step away and let the company's employees have some input as well.
Bibliography lists 1 source.
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Pages:
5
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Filename:CC6_KSadventCorp.wps |
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Paper Title:
Product Innovation at Advent Corporation
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