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Product Mix and Advantage at AAFES
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A 5 page paper discussing product mix and product advantage at Amy and Air Force Exchange Services (AAFES), the company that operates post exchange (PX) stores on military bases and wherever US military personnel are found. Because AAFES sells to military families only, its primary target markets are military personnel within the United States; military personnel outside the United States; and retired military personnel no longer on active duty. The paper discusses its concentration on food, electronics and household items. Bibliography lists 3 sources.
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Pages:
5
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Filename:CC6_KSmktgAAFESprod.rtf |
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Paper Title:
Product Mix and Advantage at AAFES
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