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Proton
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International Business Essay research papers
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This 19 page paper examines the Malaysia and national car manufacturer Proton in order to develop a recovery strategy. The company is examined starting with an examination of the company, its' background and the way it competes and then looked at with a range of analytical tools, including a PEST analysis, a SWOT analysis and use of Porter's five forces model. With the understanding of the company, and its position within the industry a future strategies suggested. The bibliography cites 11 sources.
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Pages:
19
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Filename:TS14_TEproton.rtf |
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Paper Title:
Proton
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